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concept m on the Apac Qual360
concept m on the Apac Qual360 Asia's biggest event for market researchers, Qual360 Apac, will take place in Singapore on October 10th and 11th. Here, all aspects of qualitative market research are presented [...]
Meat-free protein sources: widely known, rarely used, but showing great potential
Meat-free protein sources: widely known, rarely used, but showing great potential Factory farming and meat consumption are facing a crisis. On the one hand, there were heated debates about how much agriculture contributes [...]
That would have been your prize!
That would have been your prize! To the psychology of the price readiness To turn the price of a product, you can use many screws. Thomas Ebenfeld from concept m has examined some [...]
concept m at the R&R trade show for market research 2018
concept m at the R&R trade show for market research 2018 The Research & Results 2018 trade show for market research takes place in October in Munich. Here experts and decision-makers from market [...]
Let’s wrap it up – but how?
Let’s wrap it up – but how? Consumers, businesses and politics are increasing the pressure on manufacturers to use more ecological and sustainable packagings. Of course, this also brings market research to the [...]
Body Monitoring
Body Monitoring Almost half of physically active people collect digital health data Over the past years we have witnessed a massive trend towards self-optimization. People are striving for perfect health and breathtaking beauty [...]
Don’t be afraid of Dragons
Don't be afraid of Dragons The cultural differences between Europe and Asia are a common obstacle to fast and simple product adaptation. concept m conducts psychological research in Cologne and illustrates by the [...]
Market Research in the USA: Skype as an Efficient Solution for Analytical Depth
Market Research in the USA: Skype as an Efficient Solution for Analytical Depth Skype has proven to be a very practical tool for consumer surveys in the US – video interviews provide more [...]