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Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of the banking landscape When did you last go to a bank counter or talk to your banking consultant? Are interactions decreasing? There’s probably a reason [...]
Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing
Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing Rochus Winkler, concept m Which are the various effects on our body’s defences that people ascribe to [...]
Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of the banking landscape When did you last go to a bank counter or talk to your banking consultant? Are interactions decreasing? There’s probably a reason [...]
Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach
Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach by Dirk Ziems, Rochus Winkler, and Thomas Ebenfeld, Managing Partners Concept m is delighted to have received the award for the institute [...]
Award for concept m: “Methodological competence 2020/2021”
Award for concept m: "Methodological competence 2020/2021" We are happy about our award in Germany "Methodological competence 2020/2021" with 5 out of 5 points! Many thanks also to our great & passionate concept m [...]
Changing values
Changing values Our book gives detailed insight into which transported meanings will become relevant for individual markets and industries in the future. The automotive and fashion industry, for example, are under increasing pressure since [...]
Consumer behaviour in China 2020 – stability matters
Consumer behaviour in China 2020 – stability matters As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director of concept m ASIA, explains why it's so important [...]
Irrational Consumer Behaviour in Times of Global Health Crisis
Irrational Consumer Behaviour in Times of Global Health Crisis Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can [...]