The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.
How Qualitative Research Benefits From Morphology There Is Nothing As Practical As A Good Psychological Theory - How Qualitative Research Benefits From Morphology Social psychologist Kurt Lewin said: „There is nothing as practical [...]
Action research in the everyday context The morphological everyday approach as a key to specific relevant motive and brand insights. In the market research process, qualitative research is repeatedly called on to look [...]
Relaunch of the AlltagsStudio in Berlin Relocation from Central Berlin to Schöneberg – and with a developed concept BERLIN, June 2018. Ten years ago, concept m opened the AlltagsStudio, daily routine research apartment [...]
Sami Wong on What's Troubling Chinese People Sami Wong was interviewed by Graham Norris of Edinburgh Business School and talked about how life in China influences thinking and what they are concerning about. [...]
concept m at the HORIZONT Regional Communication conference 2018 In this year's catchphrase "Local Based Marketing - The conference for decision-makers at mid-sized sector" companies learn how to improve their local communication, [...]
A tie or identification with a party here means the phenomenon that citizens may develop a stable long-term affection for political parties. This relationship is often already developed during adolescence. This type of loyalty [...]
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