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Beyond Fields of Flowers: Understanding Sustainability From a Strategic Perspective
Beyond Fields of Flowers: Understanding Sustainability From a Strategic Perspective Thomas Ebenfeld & Mailin Herbst, concept m Sustainability has become a buzz word in current political and economic debates. Taking a closer look at [...]
Learn the lesson and know how to make communication right in China
Learn the lesson and know how to make communication right in China Due to the impact of trade war with USA, China’s 2019 economic outlook is not in its best shape. China's economic boom [...]
The Chinese Year of the Pig and the Use of Zodiacs for Brand Marketing
The Chinese Year of the Pig and the Use of Zodiacs for Brand Marketing by Sami Wong (concept m China) & Dirk Ziems (concept m) In China, the Chinese Zodiacs are taken very seriously. [...]
Concept m CAR CLINICS
Car Clinics are intense experiences where consumers deal with the vehicles directly and are given the opportunity to describe their perception. Successful organisation, depth-psychological moderation, and methodological analysis are decisive for the overall success [...]
It’s about speaking the cultural language
It's about speaking the cultural language To understand China you need to unterstand Chinese cultural rules. Life in China's big cities is characterized by a lot of stress and acceleration in a fast moving [...]
A healthy change – a depth-psychological perspective
A healthy change – a depth-psychological perspective „Health is our greatest treasure“ – What’s the German approach to it? Germany is undergoing profound cultural change in many areas: digitisation is progressing at a [...]
Does our personality affect our health?
Does our personality affect our health? New year – new me. According to a study by the DAK-Gesundheit, a German health insurance provider, about 40% of Germans make New Year’s resolutions. The most [...]
What does the target group “mothers” care about? Ask the mother whisperers!
What does the target group “mothers” care about? Ask the mother whisperers! Mothers are the decisive target group for many brands. Together with Hamburg-based advertising agency KloseDetering, we have interviewed more than 10,000 [...]