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Brands in China: Moving away from the Westernisation
Brands in China: Moving away from the Westernisation Western brands had a decisive edge in China for many years: the aura of desirable western values. Western sneakers and athletic looks promised a dynamic and [...]
SPHERES OF BRAND IMPACT® THE NEW MODEL OF BRAND IMPACT FOR A SOCIETY THAT IS UNDERGOING FUNDAMENTAL CHANGES
SPHERES OF BRAND IMPACT® THE NEW MODEL OF BRAND IMPACT FOR A SOCIETY THAT IS UNDERGOING FUNDAMENTAL CHANGES Life in our post-modern society is increasingly marked by contradictions. We are individualised but connected through [...]
The person behind the profile – does Instagram really make us happy?
The person behind the profile – does Instagram really make us happy? Can we transfer fame and attention from social media platforms like Instagram to real life? concept m has investigated whether the Instagram [...]
China Business Day
Save the Date: CONCEPT M PSYCHOLOGICAL RESEARCH AT China Business Day am 20. November in Frankfurt! Quelle: www.conferencegroup.de Bild: www.conferencegroup.de Zum Artikel Für mehr Informationen kontaktieren Sie bitte: [...]
Lifestyle Associations: Reality Trumps Stereotypes
Lifestyle Associations: Reality Trumps Stereotypes Western welfare states guarantee a minimum level of material security for their citizens and grant them individual rights for their self-realisation and personal fulfilment. These two aspects enable large [...]
Language goes weird ways
Language goes weird ways Sami Wong & Dirk Ziems, concept m The language also changes with people. In China, individual characters often have several meanings. Our China blog pays special attention to a sign [...]
Germany – Country of Poets and Digitisation Sceptics?
Germany – Country of Poets and Digitisation Sceptics?Artificial intelligence, digitisation, and broadband deployment – these technologies reflect badly on Germany. On an international scale, the country is lagging behind and often performs poorly in rankings.When [...]
Chinese teenagers: return to traditions?
Our authors in China make the observation that young people are interested in traditional clothing again: Source: marktforschung.de Image: Imphilip - Adobe Stock For more informations please click here Für mehr [...]