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Sustainable commitment: does Corona make us better people?
Sustainable commitment: does Corona make us better people? Sustainable morality on everyone's lips Sustainability and ecological awareness are in vogue, with youth and young adults in particular driving the issues. Generation Greta and the [...]
Battery manufacturer Varta wanted to draw attention to itself and has proclaimed an “Independence Day”
Battery manufacturer Varta wanted to draw attention to itself and has proclaimed an "Independence Day" The announcements were pithy: "Today is Independence Day", announced the battery manufacturer Varta in the social networks. Then came [...]
The Coronavirus and Alcohol – Depth Psychological Insights Based on the Example of Sparkling Wine Consumption: Would you like another drink?
(Image: Royality Free Image - rawpixels) The Coronavirus and Alcohol – Depth Psychological Insights Based on the Example of Sparkling Wine Consumption: Would you like another drink? Rochus Winkler, concept m Have you noticed [...]
Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of the banking landscape When did you last go to a bank counter or talk to your banking consultant? Are interactions decreasing? There’s probably a reason [...]
Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing
Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing Rochus Winkler, concept m Which are the various effects on our body’s defences that people ascribe to [...]
Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of the banking landscape When did you last go to a bank counter or talk to your banking consultant? Are interactions decreasing? There’s probably a reason [...]
Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach
Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach by Dirk Ziems, Rochus Winkler, and Thomas Ebenfeld, Managing Partners Concept m is delighted to have received the award for the institute [...]
Award for concept m: “Methodological competence 2020/2021”
Award for concept m: "Methodological competence 2020/2021" We are happy about our award in Germany "Methodological competence 2020/2021" with 5 out of 5 points! Many thanks also to our great & passionate concept m [...]