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Qual360 is one of the most prestigious congress events specialised on qualitative market research. This year’s congress in Berlin showcased innovations, like the integration of Big Data into qualitative research or the use [...]
concept m has been exploring lifestyle and consumption developments in China for years. We turn particular attention to Gen Y, the Generation of Opportunities, because they will have considerable and sustainable influence on consumption [...]
A psychological examination of weight loss: Only one out of three dieting types is successful Get a bikini body in four weeks! Finally losing weight with the new veggie diet! Lose excess weight and [...]
In light of the current quality and trust debate, interpersonal values serve as an important link between manufacturer, institutes, and consumers. Here are some of these essential personal skills. Market researchers and doctors actually [...]
He gave the world the double ended Allen Key, the “Billy” shelves (white, black and white, ash-tree-veneer brown) and Köttböllar with cranberries. No obituary on Ingvar Kamprad’s passing misses counting the things that conquered [...]
More comprehensive exams, shorter waiting times and sometimes lower premiums than for statutory health insurance: most beneficiaries of private health insurance advantages are healthy people with a high income. But which party does this target [...]
GenY has become an omnipresent buzzword for market researchers as well as consumers who are confronted with it everywhere, from shopping streets and social media to TV reports. The young generation is also referred [...]