campus – concept m researches, moves and connects
The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.
CATEGORIES
Blog(en) – Case Study (en) – Company News (en) – Congress – Hightlights (en) – International (en) – Methods – Morphologie – Strategies – Study – Trends (en)
THEMES
Advertising – Automobil – Marketing – Media – Retail – Trends
On fire and coolness
On fire and coolness and "modern" transformations in the soul household We know that the cavemen could make fire. Slightly scary images come to mind in which hairy, [...]
concept m on the Apac Qual360
concept m on the Apac Qual360 Asia's biggest event for market researchers, Qual360 Apac, will take place in Singapore on October 10th and 11th. Here, all aspects of qualitative market research are presented [...]
Meat-free protein sources: widely known, rarely used, but showing great potential
Meat-free protein sources: widely known, rarely used, but showing great potential Factory farming and meat consumption are facing a crisis. On the one hand, there were heated debates about how much agriculture contributes [...]
That would have been your prize!
That would have been your prize! To the psychology of the price readiness To turn the price of a product, you can use many screws. Thomas Ebenfeld from concept m has examined some [...]
concept m at the R&R trade show for market research 2018
concept m at the R&R trade show for market research 2018 The Research & Results 2018 trade show for market research takes place in October in Munich. Here experts and decision-makers from market [...]
Let’s wrap it up – but how?
Let’s wrap it up – but how? Consumers, businesses and politics are increasing the pressure on manufacturers to use more ecological and sustainable packagings. Of course, this also brings market research to the [...]
Body Monitoring
Body Monitoring Almost half of physically active people collect digital health data Over the past years we have witnessed a massive trend towards self-optimization. People are striving for perfect health and breathtaking beauty [...]
Don’t be afraid of Dragons
Don't be afraid of Dragons The cultural differences between Europe and Asia are a common obstacle to fast and simple product adaptation. concept m conducts psychological research in Cologne and illustrates by the [...]