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Introducing core gamers in China
Over the past decade, China has become a huge gaming country. As of 2019, China's video game industry has exceeded 200 billion yuan. Young people everywhere are increasingly immersed in Multiplayer Online Battle Arena [...]
“We are sitting ourselves to death”
“We are sitting ourselves to death” By planung&analyse Tuesday, 02 April 2019 Health experts are not surprised about the risks linked to sedentary behaviour. In the US, treadmill desks are becoming more popular. In Germany [...]
Every Chinese Goddess Needs Her Break
Every Chinese Goddess Needs Her Break Many expectations are placed on Chinese women: They want to be a perfect mom, wife and daughter at the same time. Because of that it is very important [...]
Beyond Fields of Flowers: Understanding Sustainability From a Strategic Perspective
Beyond Fields of Flowers: Understanding Sustainability From a Strategic Perspective Thomas Ebenfeld & Mailin Herbst, concept m Sustainability has become a buzz word in current political and economic debates. Taking a closer look at [...]
Learn the lesson and know how to make communication right in China
Learn the lesson and know how to make communication right in China Due to the impact of trade war with USA, China’s 2019 economic outlook is not in its best shape. China's economic boom [...]
The Chinese Year of the Pig and the Use of Zodiacs for Brand Marketing
The Chinese Year of the Pig and the Use of Zodiacs for Brand Marketing by Sami Wong (concept m China) & Dirk Ziems (concept m) In China, the Chinese Zodiacs are taken very seriously. [...]
Concept m CAR CLINICS
Car Clinics are intense experiences where consumers deal with the vehicles directly and are given the opportunity to describe their perception. Successful organisation, depth-psychological moderation, and methodological analysis are decisive for the overall success [...]
It’s about speaking the cultural language
It's about speaking the cultural language To understand China you need to unterstand Chinese cultural rules. Life in China's big cities is characterized by a lot of stress and acceleration in a fast moving [...]