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How Qualitative Research Benefits From Morphology
How Qualitative Research Benefits From Morphology There Is Nothing As Practical As A Good Psychological Theory - How Qualitative Research Benefits From Morphology Social psychologist Kurt Lewin said: „There is nothing as practical [...]
Action research in the everyday context
Action research in the everyday context The morphological everyday approach as a key to specific relevant motive and brand insights. In the market research process, qualitative research is repeatedly called on to look [...]
Relaunch of the AlltagsStudio in Berlin
Relaunch of the AlltagsStudio in Berlin Relocation from Central Berlin to Schöneberg – and with a developed concept BERLIN, June 2018. Ten years ago, concept m opened the AlltagsStudio, daily routine research apartment [...]
concept m at the snack congress 2018
concept m at the snack congress 2018 Rochus Winkler, Managing Partner, concept m research + consulting GmbH and Patrizia Stitz, company management, Food Professionals Köhnen GmbH will present an [...]
Sami Wong on What’s Troubling Chinese People
Sami Wong on What's Troubling Chinese People Sami Wong was interviewed by Graham Norris of Edinburgh Business School and talked about how life in China influences thinking and what they are concerning about. [...]
concept m Influencer presentation at the BVM congress 2018
concept m Influencer presentation at the BVM congress 2018 Thomas Ebenfeld, Managing Partner at concept m, about the “Influencer Match Matrix” at this year’s BVM Congress “From Influencer to [...]
concept m at the HORIZONT Regional Communication conference 2018
concept m at the HORIZONT Regional Communication conference 2018 In this year's catchphrase "Local Based Marketing - The conference for decision-makers at mid-sized sector" companies learn how to improve their local communication, [...]
Several political hearts beat in our chests – multiple ties with political parties in Germany
A tie or identification with a party here means the phenomenon that citizens may develop a stable long-term affection for political parties. This relationship is often already developed during adolescence. This type of loyalty [...]