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Consumer behaviour in China 2020 – stability matters
Consumer behaviour in China 2020 – stability matters As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director of concept m ASIA, explains why it's so important [...]
Irrational Consumer Behaviour in Times of Global Health Crisis
Irrational Consumer Behaviour in Times of Global Health Crisis Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can [...]
concept m True Depth Online Tools: in-depth psychological online research in times of Corona
concept m True Depth Online Tools: in-depth psychological online research in times of Corona Social distancing to contain Corona, travel bans for marketing departments, respondents for studio interviews are no longer available – is the [...]
Trend Study 2020: Morals on the shelf?
Trend Study 2020: Morals on the shelf? The times when food only had to taste good are long gone: the moral sense of consumers is becoming increasingly important and legal regulations for manufacturers are [...]
concept m third year in a row: Employer of the Year SME 2020
It’s a great honour for us! In 2020, we will continue to focus on global development with our highly motivated team. Morphological depth psychology has made its mark and is spreading across the globe: [...]
Brands in China: Moving away from the Westernisation
Brands in China: Moving away from the Westernisation Western brands had a decisive edge in China for many years: the aura of desirable western values. Western sneakers and athletic looks promised a dynamic and [...]
SPHERES OF BRAND IMPACT® THE NEW MODEL OF BRAND IMPACT FOR A SOCIETY THAT IS UNDERGOING FUNDAMENTAL CHANGES
SPHERES OF BRAND IMPACT® THE NEW MODEL OF BRAND IMPACT FOR A SOCIETY THAT IS UNDERGOING FUNDAMENTAL CHANGES Life in our post-modern society is increasingly marked by contradictions. We are individualised but connected through [...]
The person behind the profile – does Instagram really make us happy?
The person behind the profile – does Instagram really make us happy? Can we transfer fame and attention from social media platforms like Instagram to real life? concept m has investigated whether the Instagram [...]