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Beyond Fields of Flowers: Understanding Sustainability From a Strategic Perspective Thomas Ebenfeld & Mailin Herbst, concept m Sustainability has become a buzz word in current political and economic debates. Taking a closer look at [...]
Car Clinics are intense experiences where consumers deal with the vehicles directly and are given the opportunity to describe their perception. Successful organisation, depth-psychological moderation, and methodological analysis are decisive for the overall success [...]
It's about speaking the cultural language To understand China you need to unterstand Chinese cultural rules. Life in China's big cities is characterized by a lot of stress and acceleration in a fast moving [...]
A healthy change – a depth-psychological perspective „Health is our greatest treasure“ – What’s the German approach to it? Germany is undergoing profound cultural change in many areas: digitisation is progressing at a [...]
Does our personality affect our health? New year – new me. According to a study by the DAK-Gesundheit, a German health insurance provider, about 40% of Germans make New Year’s resolutions. The most [...]
What does the target group “mothers” care about? Ask the mother whisperers! Mothers are the decisive target group for many brands. Together with Hamburg-based advertising agency KloseDetering, we have interviewed more than 10,000 [...]
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