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Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach
Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach by Dirk Ziems, Rochus Winkler, and Thomas Ebenfeld, Managing Partners Concept m is delighted to have received the award for the institute [...]
Award for concept m: “Methodological competence 2020/2021”
Award for concept m: "Methodological competence 2020/2021" We are happy about our award in Germany "Methodological competence 2020/2021" with 5 out of 5 points! Many thanks also to our great & passionate concept m [...]
Changing values
Changing values Our book gives detailed insight into which transported meanings will become relevant for individual markets and industries in the future. The automotive and fashion industry, for example, are under increasing pressure since [...]
Consumer behaviour in China 2020 – stability matters
Consumer behaviour in China 2020 – stability matters As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director of concept m ASIA, explains why it's so important [...]
Irrational Consumer Behaviour in Times of Global Health Crisis
Irrational Consumer Behaviour in Times of Global Health Crisis Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can [...]
concept m True Depth Online Tools: in-depth psychological online research in times of Corona
concept m True Depth Online Tools: in-depth psychological online research in times of Corona Social distancing to contain Corona, travel bans for marketing departments, respondents for studio interviews are no longer available – is the [...]
Trend Study 2020: Morals on the shelf?
Trend Study 2020: Morals on the shelf? The times when food only had to taste good are long gone: the moral sense of consumers is becoming increasingly important and legal regulations for manufacturers are [...]
concept m third year in a row: Employer of the Year SME 2020
It’s a great honour for us! In 2020, we will continue to focus on global development with our highly motivated team. Morphological depth psychology has made its mark and is spreading across the globe: [...]