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The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.

Battery manufacturer Varta wanted to draw attention to itself and has proclaimed an “Independence Day”

Battery manufacturer Varta wanted to draw attention to itself and has proclaimed an "Independence Day" The announcements were pithy: "Today is Independence Day", announced the battery manufacturer Varta in the social networks. Then came [...]

The Coronavirus and Alcohol – Depth Psychological Insights Based on the Example of Sparkling Wine Consumption: Would you like another drink?

(Image: Royality Free Image - rawpixels) The Coronavirus and Alcohol – Depth Psychological Insights Based on the Example of Sparkling Wine Consumption: Would you like another drink? Rochus Winkler, concept m Have you noticed [...]

Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing

Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing Rochus Winkler, concept m Which are the various effects on our body’s defences that people ascribe to [...]

Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach

Morphological Market Psychology – A Comprehensive Depth Psychological Research and Consulting Approach by Dirk Ziems, Rochus Winkler, and Thomas Ebenfeld, Managing Partners Concept m is delighted to have received the award for the institute [...]