The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.
Changing values Our book gives detailed insight into which transported meanings will become relevant for individual markets and industries in the future. The automotive and fashion industry, for example, are under increasing pressure since [...]
Consumer behaviour in China 2020 – stability matters As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director of concept m ASIA, explains why it's so important [...]
Irrational Consumer Behaviour in Times of Global Health Crisis Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can [...]
concept m True Depth Online Tools: in-depth psychological online research in times of Corona Social distancing to contain Corona, travel bans for marketing departments, respondents for studio interviews are no longer available – is the [...]
Trend Study 2020: Morals on the shelf? The times when food only had to taste good are long gone: the moral sense of consumers is becoming increasingly important and legal regulations for manufacturers are [...]
It’s a great honour for us! In 2020, we will continue to focus on global development with our highly motivated team. Morphological depth psychology has made its mark and is spreading across the globe: [...]
Brands in China: Moving away from the Westernisation Western brands had a decisive edge in China for many years: the aura of desirable western values. Western sneakers and athletic looks promised a dynamic and [...]
SPHERES OF BRAND IMPACT® THE NEW MODEL OF BRAND IMPACT FOR A SOCIETY THAT IS UNDERGOING FUNDAMENTAL CHANGES Life in our post-modern society is increasingly marked by contradictions. We are individualised but connected through [...]
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