Publications

Welcome to concept m's national column. Here you will find specific assets that you can download directly to get an overview of the latest market trends and consumer behavior. Our team of experts has access to data from across the country, providing detailed analysis and guidance to help you make informed decisions for your business. With these resources, you can gain the essential insights for a successful marketing strategy and stay ahead of your competition. Take this opportunity to access exclusive resources and start creating an effective plan that fits your needs. Let concept m be part of your journey to success!

If you need further assistance or have any questions, don't hesitate to contact us.

The managing directors and founders

All relevant information on our founders and managing directors can be found in this section. The MediaKit contains various versions of the vitae and photos of our managing directors.

Dirk Ziems

Co-Founder

Dirk Ziems is an expert in depth psychological marketing and advises companies and corporations in numerous industries and countries worldwide on the basis of market, media and cultural research. As co-founder of the global research boutique Concept M and the marketing consultancy Flying Elephant, he accompanies topics such as the adaptation of successful products in new cultural contexts, the deep understanding of new consumer generations in China and the USA, the transformation of advertising communication in the new digital media world or the reorientation of brands in post-Corona times. Dirk Ziems is also a guest lecturer at various universities.

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Thomas Ebenfeld

Co-Founder

Thomas Ebenfeld is a psychologist and expert in depth psychological marketing research. He is co-founder of the global research boutique Concept M and the marketing consultancy Flying Elephant. His work focuses on basic cultural psychological studies, research on social transformation, and the study of brands, media, and communication in a global context. He is a speaker at industry conferences and a guest lecturer at universities.

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Our latest publications

Learn more about our publications, such as our Germany Psychogram, studies and free keynotes. In our publications, we address socio-economic issues such as the climate crisis, current trends, government legislation and much more. We hope you enjoy reading and that our insights provide you with useful added value in your decision-making.