Knowing what moves customers
We measure what is relevant.
Know what is relevant
Implementing what moves forward
Our consultants have had a classic career in the marketing departments of well-known companies, have in-depth knowledge of corporate processes and are familiar with the instruments of strategic and operational brand management. This enables us to quickly speak a common language with marketing decision-makers and derive clearly understandable recommendations for action.
Face-to-face surveys take place within a fully controlled environment, which we can thus also guarantee in our everyday studio or the Cologne test studio. In this way, we ensure a high level of internal validity. In-home surveys guarantee maximum comfort for the respondents, even with sensitive topics.
We apply the right tools to answer your questions about the digital world. Multimedia use makes the survey seem playful. Data protection is obligatory for us.
Many target groups are still best reached by telephone. With the help of our partners, we guarantee population-representative samples.
We can conduct a classic paper and pencil survey independent of location and very flexibly. If you wish, we will be in close contact with you when designing the questionnaire.
The observation of target groups is conceivable in a wide variety of scenarios and models: at the POS, while watching television or in a home environment. High information quality is guaranteed by an objective execution.
Field exploration takes place very close to the reality of consumers' lives. Interviewing at the moment of truth minimizes memory losses, which can occur with time-delayed interviews. The external validity of the results is increased. We interview your target group at the POS or conduct product tests in food retailing (LEH).
Sometimes it makes sense to first evaluate existing information before setting up a new survey. By intelligently linking existing insights, primary research can also be made more precise.
The well-founded practical experience in combination with several years of training in morphological market psychology enables our consultants to link quantitative and qualitative information and to penetrate even complex contexts in such a way that a transparent "big picture" emerges from complex "big data". In this way, the value-creating potential of information and psychological insights can be derived and transferred into target-oriented marketing concepts.
We see ourselves as companions with depth and vision. Our knowledge of cultural-psychological changes enables our consultants to always keep an eye on the resulting demands on your company and your brands.
It is our claim to stand by your side in times of change as a guiding companion - in small or large steps. That's why we don't offer "off-the-shelf" consulting, because we respect the individual challenge of each task and are convinced that "patent solutions" do not do justice to the importance of entrepreneurial decisions.