The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.
Concept m has recently added the middle east region to its growing global expertise and depth of local market insight. We’d like to share with you some observations and cultural insights from recent in-depth psychological [...]
Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January 2017. Dr Martin Schultze is moving to concept m from the Heinrich-Heine University in Dusseldorf, where he had been [...]
We shop online primarily on familiar platforms like Amazon or eBay. But what path will online shopping take outside Europe and the USA? Dirk Ziems and Sami Wong looked at the development of e-commerce in [...]
At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented the initiative: “Minding animals – a new way to improve animal welfare”. This initiative is committed to improving the [...]
Apps are steadily increasing their role in our lives – a concept m-initiative study on the potential for new beauty and wellness platforms shows great opportunities in the wellness and beauty sector as well. The [...]
A depth psychological study by concept m and Initiative Media analyses for the first time success factors for using smartwatches and VR in brand communication. As media channels directly attached to the users, wearables have [...]