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campus – concept m researches, moves and connects

The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.

Havas and concept m launch pharmacy marketing compass

Study results and pharmacy typology make possible custom-fit OTC marketing Dusseldorf/Cologne, 4 April 2017 – Havas Dusseldorf and the market research company concept m have carried out a joint pharmacy study offering deep insights into [...]

Sports shoes: the focus is on different brands, depending on age and gender

An online survey of 1,152 men and women showed major differences in how Adidas and Nike are perceived – other manufacturers play virtually no role. […]

concept m at the 11th Effizienztag 2017

“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at the 11th Effizienztag on 23th of March in Berlin. A host of interesting papers and workshops tackled questions on all aspects of the new prospects for media communication in the 21st century: […]

concept m global – welcome to the middle east!

Concept m has recently added the middle east region to its growing global expertise and depth of local market insight. We’d like to share with you some observations and cultural insights from recent in-depth psychological [...]

Opel – the eternal Cinderella

Great brands are always great characters as well. Just as you might have a distant uncle in the family who made it big time and then sadly crashed and burned, you can see this in [...]

Further strengthening of the quantitative unit at concept m

Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January 2017. Dr Martin Schultze is moving to concept m from the Heinrich-Heine University in Dusseldorf, where he had been [...]

Things are busy on the eastern front– why e-commerce is developing so fast in China

We shop online primarily on familiar platforms like Amazon or eBay. But what path will online shopping take outside Europe and the USA? Dirk Ziems and Sami Wong looked at the development of e-commerce in [...]

Animal welfare initiatives and ambivalent meat eaters

At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented the initiative: “Minding animals – a new way to improve animal welfare”. This initiative is committed to improving the [...]