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Campus 2017-05-16T14:54:04+00:00

campus – concept m researches, moves and connects

The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.

Several political hearts beat in our chests – multiple ties with political parties in Germany

A tie or identification with a party here means the phenomenon that citizens may develop a stable long-term affection for political parties. This relationship is often already developed during adolescence. This type of loyalty [...]

Design Shanghai – Why Avant-Garde Design Fascinates China’s Millennials

concept m has been exploring lifestyle and consumption developments in China for years. We turn particular attention to Gen Y, the Generation of Opportunities, because they will have considerable and sustainable influence on consumption [...]