concept m is backing global further development, with the focus on its specialist area, staying with and globalizing morphological depth psychology. Rochus Winkler explains how “depth psychology – made in Germany” is now being used in 40 countries as a scientific approach for understanding which marketing concepts work best, and how and why in the local cultural context. In addition to this globalization, a linked model, “Depth psychology in numbers”, has been developed. For the past five years the company has worked to bring depth psychological research and quantitative research together under one roof. As a final touch, implicit methods are being integrated into research design, to make possible comprehensive organization of insights.

This article appeared in the February issue of Planung und Analyse

Rochus Winkler, Co-Founder and Shareholder:
"Pharmacists today grapple with growing complexity of products and issues and heavy competitive pressure. The results of the study show what effects digitalisation, growing diversification and informed consumers are having on the role of the pharmacist."