concept m depth psychology - made in Germany

Dirk Ziems

concept m is backing global further development, with the focus on its specialist area, staying with and globalizing morphological depth psychology. Rochus Winkler explains how “depth psychology – made in Germany” is now being used in 40 countries as a scientific approach for understanding which marketing concepts work best, and how and why in the local cultural context. In addition to this globalization, a linked model, “Depth psychology in numbers”, has been developed. For the past five years the company has worked to bring depth psychological research and quantitative research together under one roof. As a final touch, implicit methods are being integrated into research design, to make possible comprehensive organization of insights.

This article appeared in the February issue of Planung und Analyse


Rochus Winkler, Co-Founder and Shareholder:
"Pharmacists today grapple with growing complexity of products and issues and heavy competitive pressure. The results of the study show what effects digitalisation, growing diversification and informed consumers are having on the role of the pharmacist."


Dirk Ziems
Dirk Ziems ist Experte für tiefenpsychologisches Marketing und berät auf Basis von Markt-, Medien- und Kulturforschung weltweit Unternehmen und Konzerne in zahlreichen Branchen und Ländern. Als Mitbegründer der Global Research Boutique Concept M und der Marketingberatung Flying Elephant begleitet er Themen wie die Adaption von Erfolgsprodukten in neuen kulturellen Kontexten, das tiefe Verständnis neuer Konsumgenerationen in China und USA, die Transformation der Werbekommunikation in der neuen digitalen Medienwelt oder die Neuorientierung der Brands in Post-Corona-Zeiten. Dirk Ziems ist auch als Gastdozent an verschiedenen Universitäten tätig.

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