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concept m - researches, moves, connects

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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

Our latest post

Geplantes Lebensmittel-Werbeverbot: So scheiden sich die Geister

Die Idee, Werbung für problematische Lebensmittel zu verbieten, mag verlockend klingen, aber Verbote allein sind keine Lösung. Die Erfahrungen mit Tabakwerbung haben gezeigt, dass dieser Ansatz begrenzt ist. Zudem könnte ein Werbeverbot die Entwicklung medialer Kompetenzen beeinträchtigen. Dirk Ziems und Thomas Ebenfeld von concept-m untersuchen dieses Thema genauer.
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