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concept m - researches, moves, connects

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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Reize, die bleiben: Mit allen Sinnen shoppen

Thomas Ebenfeld, Geschäftsführer von concept-m, erklärt, dass der stationäre Handel durch multisensorische Erlebniswelten Vorteile für Markenbindung und Markenimage bieten kann. Online-Einkäufe mögen zwar praktisch sein, aber sie können die Sinnlichkeit und das multisensorische Erleben nicht ersetzen.
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