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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Webinar: Brands in China – neue Herausforderungen für das Marketing

Aus Sicht der chinesischen Führung und der chinesischen Bevölkerung haben sich durch die erfolgreiche Bewältigung der Corona-Pandemie in China die Machtverhältnisse gegenüber dem Westen verschoben. Das neue chinesische Selbstbewusstsein hat weit reichende Auswirkungen auf das Marketing. Einheimische chinesische Marken gewinnen deutlich an Ansehen, westliche Marken müssen sich in der neuen kulturpsychologischen Lage neu beweisen. Nach […]
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