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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Mehr als nur Blümchenwiesendenken: Nachhaltigkeit strategisch verstehen

Nachhaltigkeit ist ein Schlüsselbegriff des politisch-wirtschaftlichen Diskurses unserer Tage, doch eine genauere Analyse der psychologischen Hintergründe zeigt, dass das Verständnis des Begriffes sich gewandelt hat – und dass das Fundament des Konzeptes auf dem offenbar tief sitzenden Bedürfnis des modernen Menschen nach Wiedergutmachung wurzelt. Von Thomas Ebenfeld und Mailin Herbst (mailin.herbst@test.local) Quelle: Marktforschung online, Ausgabe […]
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