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Further growth of the concept m team

Blog(en), Company News (en)|

From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the […]

Rimowa and Louis Vuitton: the suitcase as statement

Hightlights (en)|

The economy is booming but the political situation is found insecure and unstable – this tension is currently reflected in the motives for using suitcases and bags: they convey the stability of successful, […]

Digital intoxication and digital detox: where is the gigabit society going?

Blog(en), Hightlights (en)|

The gigabit society is shaped by data. But what does that do to us? Three questions put to the market researchers Thomas Ebenfeld and Dr. Klaus Schulte from concept m: […]

Inspired by fashion – morphological research for online fashion retailers

Blog(en)|

Qualitative psychological market research on online fashion retail is exciting!

Today this requires immersion in the consumers’ whole world of communication and how they want this […]

Snacking today – playground for nutritional conflicts

Trends (en)|

Life is increasingly becoming “one continuous snack”. From the cereal bar for breakfast to dipping as a substitute for cooking in the evening – for every food company interested in launching attractive […]

From best ager to restless ager

Hightlights (en)|

The attitude to life of best agers today is often governed by restlessness. But people who deny aging miss the chance to enjoy age-appropriate happiness. This results in new opportunities to target older […]

Depth psychology in numbers – the advantages of integrated qual-quant research

Hightlights (en)|

It is long since psychological research, intended to decode the unconscious drivers, has just been limited […]

Morphological Web UX Research: psychologically optimise surfing processes

Blog(en)|

For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are […]

Webcam Interview and Online Focus Group: a digital renewal for classic depth exploration

Blog(en), Strategies|

Digital consumers are very much at home with using new communication and chat media for personal […]

Online Diary and Qual Insight Community: ethnographic insight research with digital media

Blog(en), Strategies|

Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]