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Further growth of the concept m team

Blog(en), Company News (en)|

From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the […]

Rimowa and Louis Vuitton: the suitcase as statement

Hightlights (en)|

The economy is booming but the political situation is found insecure and unstable – this tension is currently reflected in the motives for using suitcases and bags: they convey the stability of successful, […]

Digital intoxication and digital detox: where is the gigabit society going?

Blog(en), Hightlights (en)|

The gigabit society is shaped by data. But what does that do to us? Three questions put to the market researchers Thomas Ebenfeld and Dr. Klaus Schulte from concept m: […]

Inspired by fashion – morphological research for online fashion retailers


Qualitative psychological market research on online fashion retail is exciting!

Today this requires immersion in the consumers’ whole world of communication and how they want this […]

Snacking today – playground for nutritional conflicts

Trends (en)|

Life is increasingly becoming “one continuous snack”. From the cereal bar for breakfast to dipping as a substitute for cooking in the evening – for every food company interested in launching attractive […]

From best ager to restless ager

Hightlights (en)|

The attitude to life of best agers today is often governed by restlessness. But people who deny aging miss the chance to enjoy age-appropriate happiness. This results in new opportunities to target older […]

Depth psychology in numbers – the advantages of integrated qual-quant research

Hightlights (en)|

It is long since psychological research, intended to decode the unconscious drivers, has just been limited […]

Morphological Web UX Research: psychologically optimise surfing processes


For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are […]

Webcam Interview and Online Focus Group: a digital renewal for classic depth exploration

Blog(en), Strategies|

Digital consumers are very much at home with using new communication and chat media for personal […]

Online Diary and Qual Insight Community: ethnographic insight research with digital media

Blog(en), Strategies|

Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]