Köln +49 221 92359010 - Berlin +49 30 847124320 - London +44 20 7129 1150 - Los Angeles +1 323 984 7550 - Beijing +86 138 1163 1447|info@conceptm.eu

Understanding Consumers
– Driving Markets

We are an international company of psychological market researchers and marketing experts with a passion for investigating the everyday lives of consumers and developing successful strategies for your brands and products.

Our goal is to use what we learn from consumers to leverage your strengths in the market and flow seamlessly into your corporate processes.

We can do this because our research and consulting is rooted in morphological market psychology, an approach that allows us to identify and successfully harness hidden, unconscious consumer motives.

Our integrated approach takes a holistic view of qualitative and quantitative research and marketing consulting. Our clients profit from our knowhow in linking qualitative analysis with quantitative measurement to deliver precisely focused consulting.

MORE ABOUT RESEARCH + CONSULTING
people crowd, street, middle east, market research, concept m

concept m global – welcome to the middle east!

Concept m has recently added the middle east region to its growing global expertise and depth of local market insight. We’d like to share with you some observations and cultural insights from recent in-depth psychological research & consulting work conducted in U.A.E. more >

Opel, Aschenputtel, Auto, Cinderella

Opel – the eternal Cinderella

Great brands are always great characters as well. Just as you might have a distant uncle in the family who made it big time and then sadly crashed and burned, you can see this in many great automotive brands.

more >

virtual reality, VR, smartwatches, Studie, Marktforschung

Virtual Reality and Wearables – close to the consumer

A depth psychological study by concept m and Initiative Media analyses for the first time success factors for using smartwatches and VR in brand communication. more >

Marktforschung, Studie, App, Wellness

To the hairdresser by app? – concept m study on wellness service portals

Apps are steadily increasing their role in our lives – a concept m-initiative study on the potential for new beauty and wellness platforms shows great opportunities in the wellness and beauty sector as well. more >

MORE HIGHLIGHT-TOPICS

Research with everyday authenticity

Exact research into everyday moments and the emotions and dynamics experienced in these is a key to understanding the psychological performance of brands and products.

The complexity of daily life and individual actions in it makes it difficult for consumers to recall their actual behaviour unprompted.

concept m’s ethnographic everyday research makes it possible to be closer and more accurate about consumer behaviour in daily life.

To get even closer to this research goal, concept m created the ResearchHome, a fully-equipped research facility where test subjects can use and try out brands and products in daily life with a relaxed sense of wellbeing, just as if they were at home.

More about the ResearchHome

Everyday life for consumers is increasingly digital. More and more, they communicate through social media – not only by phone and in direct conversation, as they used to. To be authentic, research into daily life accordingly needs to incorporate the new forms of online communication. concept m has developed a unique toolbox for this which specially adapts the online interview, qualitative panel and other techniques to our psychological research standards.

More about the online research tools

We advise
brands

Case Study, Getränkemarke
Case study

Beverage Brands

We research
target groups

Case Study, Car Sharing
Case study

Car Sharing

We create
concepts

Case Study, Content Marketing
Case study

Content Marketing

Campus

CAMPUS – CONCEPT M
RESEARCHES, UNDERSTANDS, CONNECTS

Campus is concept m’s think tank. Here, you can get a picture of our international research workshop, orientation on trends and topics, an overview of our publications and case studies, and the latest corporate news.

Sports shoes: the focus is on different brands, depending on age and gender

An online survey of 1,152 men and women showed major differences in how Adidas and Nike are perceived – other manufacturers play virtually no role. […]

concept m at the 11th Effizienztag 2017

“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at the 11th Effizienztag on 23th of March in Berlin. A host of interesting papers and workshops tackled questions on all aspects of the new prospects for media communication in the 21st century: […]

concept m global – welcome to the middle east!

Concept m has recently added the middle east region to its growing global expertise and depth of local market insight. We’d like to share with you some observations and cultural insights from recent in-depth psychological research & consulting work conducted in U.A.E.  

Opel – the eternal Cinderella

Great brands are always great characters as well. Just as you might have a distant uncle in the family who made it big time and then sadly crashed and burned, you can see this in many great automotive brands. Currently, Opel – once again – is the victim of the [...]

Further strengthening of the quantitative unit at concept m

Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January 2017. Dr Martin Schultze is moving to concept m from the Heinrich-Heine University in Dusseldorf, where he had been a research associate at the Institute of Social Sciences since 2010, with a break in [...]

Things are busy on the eastern front– why e-commerce is developing so fast in China

We shop online primarily on familiar platforms like Amazon or eBay. But what path will online shopping take outside Europe and the USA? Dirk Ziems and Sami Wong looked at the development of e-commerce in China and explain why this is already years ahead of the West. Singles’ Day on [...]

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