– Driving Markets
We are an international company of psychological market researchers and marketing experts with a passion for investigating the everyday lives of consumers and developing successful strategies for your brands and products.
Our goal is to use what we learn from consumers to leverage your strengths in the market and flow seamlessly into your corporate processes.
We can do this because our research and consulting is rooted in morphological market psychology, an approach that allows us to identify and successfully harness hidden, unconscious consumer motives.
Our integrated approach takes a holistic view of qualitative and quantitative research and marketing consulting. Our clients profit from our knowhow in linking qualitative analysis with quantitative measurement to deliver precisely focused consulting.
concept m integrates in-depth interviews and focus groups with quantitative research and implicit measurement to convert the findings of depth psychology into concrete numbers. more >
The attitude to life of best agers today is often governed by restlessness. But people who deny aging miss the chance to enjoy age-appropriate happiness. more >
Life is increasingly becoming “one continuous snack” – from the cereal bar for breakfast to dipping as a substitute for cooking in the evening. more >
For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are always on, current web design styles have a constant and powerful impact on consumers
Research with everyday authenticity
Exact research into everyday moments and the emotions and dynamics experienced in these is a key to understanding the psychological performance of brands and products.
The complexity of daily life and individual actions in it makes it difficult for consumers to recall their actual behaviour unprompted.
concept m’s ethnographic everyday research makes it possible to be closer and more accurate about consumer behaviour in daily life.
To get even closer to this research goal, concept m created the ResearchHome, a fully-equipped research facility where test subjects can use and try out brands and products in daily life with a relaxed sense of wellbeing, just as if they were at home.
Everyday life for consumers is increasingly digital. More and more, they communicate through social media – not only by phone and in direct conversation, as they used to. To be authentic, research into daily life accordingly needs to incorporate the new forms of online communication. concept m has developed a unique toolbox for this which specially adapts the online interview, qualitative panel and other techniques to our psychological research standards.
CAMPUS – CONCEPT M
RESEARCHES, UNDERSTANDS, CONNECTS
Campus is concept m’s think tank. Here, you can get a picture of our international research workshop, orientation on trends and topics, an overview of our publications and case studies, and the latest corporate news.