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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Neue Aufgabe für das Marketing: Haltung und Sinn vermitteln

Um die Gruppe der Best Ager zu erreichen, sollten Unternehmen der Pflegewirtschaft ihre Marketinginstrumente zielgruppengerecht ausrichten. Dazu gehört unter anderem eine passende Ansprache mit den Mitteln der Kommunikationspolitik. Unsere Gastautoren geben einen Einblick in das komplexe Wertesystem der älteren Generation und zeigen erfolgsversprechende Strategien auf. Zum Beitrag (PDF) Quelle: Car€ Invest / Heft 06/21 Für mehr […]
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