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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Psychologische Car Clinics: Prüfstand für emotionale Design-Wirkung

Sicher sind Autos Fortbewegungsmittel, aber darüber hinaus haben sie eine vergleichbare psychologische Funktion wie persönliche Bekleidung. Sie sind ein Fashion-Statement im Alltag – ohne dass dies den Fahrern immer bewusst ist. Unsere psychologische Car-Clinic-Forschung – jüngst in der Zusammenarbeit mit Johnson Controls International weiterentwickelt – identifiziert die Stellschrauben für die emotionale Design-Wirkung und unterstützt damit […]
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