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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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The General resigns – housework in a state of change

Running a household used to be a prestigious job. The person responsible, usually the housewife, prided themselves on the sparkling results of laundry and cleaning generally. The status of the task was reflected in the brand communication. For example, the cleaner “The General” gave the housewife the feeling of leading a military campaign against dirt […]
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