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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Kinderwelten 2017: Establishing brands through TV spots

In his paper “Strong brand – strong experience” at the Kinderwelten 2017 congress, Dirk Ziems, Co-Founder and Shareholder of concept m, presented a current study on brand establishment among children, carried out in cooperation with the RTL Media Group. Children have a very different entry to the world of brands. Because children experience the world […]
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