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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Wearing jeans is also an opinion – Market research in the Far East

Whoever approaches market research in the Far East with a Western mindset will soon hit a wall. No matter how far the lifestyle in the Far East, and especially in the major Chinese cities, is modeled on the Western way of life, the framework of cultural psychology – on which consumption is based – is rooted […]
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