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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Kompetenzen für die Marktforschung: Was Marktforscher zukunftssicher macht

Die Marktforschung befindet sich in einem Umbruch. Es gilt, die Zukunftsfähigkeit und -festigkeit neu zu überdenken und sich ein Stück weit neu zu erfinden. Der in der Bevölkerung bekannte Modebegriff für „systematisches Datensammeln“ hat ausgedient. Die Marktforschung gerät zunehmend unter Druck, weil Fragen zu Verhaltensweisen („What?“, Beschreiben) immer mehr durch automatisch anfallende Daten beantwortet werden […]
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