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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Influencer - die neue Kraft im Marketing

http://test.local/wp-content/uploads/2018/07/Influencer-Cover.jpg Von Thomas Ebenfeld und Dirk Ziems. In dem Buch stellen die Autoren die bisherigen Deutungen des Influencer-Booms in einen größeren, tiefenpsychologischen Kontext. Dabei stehen die folgenden Fragen im Zentrum: Warum erzielen Influencer aktuell eine so starke Relevanz? Warum werden bestimmte Influencer besonders erfolgreich? Wie vollzieht sich der Beeinflussung-Meinungsbildungsprozess mit dem Influencern genau? Welche Unterschiede gibt es bei Meinungsbildung und Beeinflussung zwischen früher und […]
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