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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Integration von Virtual Reality in etablierte Testverfahren

Nach dem "Wow!" Mit Virtual Reality in fremde Welten einzutauchen, sorgt immer wieder für den Wow-Effekt. Wie sich mit der faszinierenden Technologie trotzdem valide Insights generieren lassen, wissen Dirk Ziems und Thomas Ebenfeld. Es verwundert nicht, dass die gesamte Marktforschungsbranche nahezu einhellig euphorisch auf die Möglichkeit reagierte, Untersuchungen mithilfe von Virtual Reality (VR, computergenerierte Realität) […]
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