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Here you will regularly find exciting insights into the world of market research and the latest trends and developments in various industries. Our company conducts extensive research into consumer needs and desires to help companies make informed decisions and adapt their products and services accordingly.
Our research topics include consumer behavior, e-commerce, technology and health. We use a variety of methods, such as surveys, focus groups and data analysis, to gain comprehensive insights into consumer needs and expectations.

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Die wollen nur spielen

Wie kann Markenforschung auf die besonderen Ausdrucksformen von Kindern eingehen? Dirk Ziems erläutert, wie der Sceno-Test dabei hilft, Marken kindgerecht auf einer tiefenpsychologischen Ebene zu analysieren. Kinder im Alter von fünf bis zehn Jahren sind eine ganz spezielle Konsumentengruppe. Sie sind in ihrem Verhalten und ihren Wünschen sehr impulsgetrieben. Sie erleben ihre Welt (immer noch) […]
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