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concept m group

Who are we?

concept m and its subsidiaries uniquely combine depth psychological research, quantitative research and marketing consulting.
Get to know us!

concept m

Scientifically based depth psychological research and counseling.

concept m Asia Pacific

Cross-cultural depth psychological research in South East Asia.

Flying Elephant

Agile marketing consulting for times full of transformation.

Green Elephant

Combination of depth-psychological cultural and market research with practice-oriented implementation consulting.

We offer real solutions

Do not hesitate to contact us and ask for our current analyses. 
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    Our projects


    International market researchers and marketing experts who are passionate about research and developing successful strategies for your brands and products.
    Seit Mai 2023 ist Green Elephant am Start und Online – eine neue, interdisziplinäre Beratung für Nachhaltigkeits-Projekte. Green Elephant verbindet als Lotse auf dem Weg der Nachhaltigkeitstransformation tiefenpsychologische Kultur- und Marktforschung mit praxisorientierter Umsetzungs-Beratung. Gründer von Green Elephant sind neben Dirk Ziems, Rochus Winker und Thomas Ebenfeld die sehr profilierten Berater Prof. Ralf T. Kreutzer und Werner Detering.

    Green Elephant – unsere neue Beratungsagentur für die Nachhaltigkeits-Transformation

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    Selbst aus den Reihen der Grünen wird inzwischen Selbstkritik laut, was die Kommunikation rund um das sogenannte Heizungsgesetz angeht. Gesellschafts- und Konsumpsychologe Thomas Ebenfeld fasst bei ntv zusammen, wie Transformationsprozesse gut kommuniziert werden können.

    Viele haben Heizungsgesetz als Diktat erlebt.

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    Our topics

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    Start your own project!

    Improve your business strategy and increase your effectiveness with our psychological support. Contact us now to learn how we can help you achieve your business goals and transform your company.

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    Research & Consulting

    Our depth psychological concept

    Our research does not stop at the rational surface, but quantifies exactly those emotional and unconscious factors that are decisive for the respective question on the secure foundation of our psychological expertise. Our claim: We put depth psychology into numbers. Our numbers are relevant because we ask the right questions.

    Qualitative research methods

    Based on morphological market psychology, our qualitative research identifies the decisive unconscious motives for product use, purchase decisions and brand experience. The result: a sound understanding of your market, your customers and your brands.

    Quantitative market research

    Every decision in marketing is a weighing of alternatives. So it's good to have reliable figures for possible decisions. The quantitative research of concept m provides exactly this data - we measure what is relevant.

    Strategic consulting

    concept m's morphological consulting acts at the interface of research and practice, supporting companies in all phases from the initiation of marketing processes to the implementation of strategies.

    Learn more about our tools and methods!

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    Contact us!

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