From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the

The economy is booming but the political situation is found insecure and unstable – this tension is currently reflected in the motives for using suitcases and bags: they convey the stability of successful,

The gigabit society is shaped by data. But what does that do to us? Three questions put to the market researchers Thomas Ebenfeld and Dr. Klaus Schulte from concept m:

Qualitative psychological market research on online fashion retail is exciting! Today this requires immersion in the consumers’ whole world of communication and how they want this

Life is increasingly becoming “one continuous snack”. From the cereal bar for breakfast to dipping as a substitute for cooking in the evening – for every food company interested in launching attractive

The attitude to life of best agers today is often governed by restlessness. But people who deny aging miss the chance to enjoy age-appropriate happiness. This results in new opportunities to target older

It is long since psychological research, intended to decode the unconscious drivers, has just been limited to qualitative methods. concept m integrates in-depth interviews and focus groups with quantitative research and implicit measurement to convert the findings of depth psychology into concrete numbers. A one-stop-shop for qual and quant research It is common to imagine […]

Ab 01.09.2016 wird das Team unserer psychologischen Research-Consultants gleich um fünf neue Kollegen erweitert: Julia Reineke, Dominique Simon, Kira Zoschke und Stefan Piehl verstärken die qualitative Marktforschung, Marina Tafra unterstützt zukünftig die quantitative Marktforschung.

Psychologische Forschung, die die unbewussten Treiber entschlüsselt, ist längst nicht mehr nur auf qualitative Methoden beschränkt. concept m integriert Tiefeninterviews und Fokusgruppen mit quantitativer Forschung und Implicit Measurement und überführt somit die tiefenpsychologischen Befunde in konkrete Zahlen.

Das Lebensgefühl der Best Ager heute ist oftmals von Rastlosigkeit bestimmt. Doch wer das Älter-Werden verleugnet, verpasst die Chance auf das altersgerechte Lebensglück. Entsprechend ergeben sich neue Möglichkeiten für eine Ansprache der älteren Zielgruppen, beispielsweise mit den Themen