“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at the 11th Effizienztag on 23th of March in Berlin. A host of interesting papers and workshops tackled questions on all aspects of the new prospects for media communication in the 21st century:
"Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" war das diesjährige Motto des 11. Effizienztages am 23. März in Berlin. In zahlreichen spannenden Vorträgen und Workshops wurden Fragen rund um neue Perspektiven für die Werbekommunikation im 21. Jahrhundert vorgestellt:
concept m erweitert globale Aktivitäten um Forschung und Beratung im Mittleren Osten! Das Marktforschungsinstitut wendet bereits in über 40 Märkten tiefenpsychologische Methoden an, um fundamentale Insights zu Motivationen, Auffassungen und Konsum zu generieren. Das Marktforschungsinstitut setzt die Internationalisierung weiter fort und ist nun auch im Mittleren Osten mit einem Forschungsteam vertreten. Im weiteren möchten wir Ihnen einige Beobachtungen […]
Concept m has recently added the middle east region to its growing global expertise and depth of local market insight. We’d like to share with you some observations and cultural insights from recent in-depth psychological research & consulting work conducted in U.A.E. ')}
Great brands are always great characters as well. Just as you might have a distant uncle in the family who made it big time and then sadly crashed and burned, you can see this in many great automotive brands. Currently, Opel – once again – is the victim of the slings and arrows of outrageous […]
Große Marken sind immer auch große Charaktere. So wie man in der Familie einen entfernten Onkel hat, der im Leben groß rausgekommen und dann doch kläglich gescheitert ist, so kann man das auch an manchen großen Automarken nacherleben.
Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January 2017. Dr Martin Schultze is moving to concept m from the Heinrich-Heine University in Dusseldorf, where he had been a research associate at the Institute of Social Sciences since 2010, with a break in 2013 as DAAD guest lecturer […]
We shop online primarily on familiar platforms like Amazon or eBay. But what path will online shopping take outside Europe and the USA? Dirk Ziems and Sami Wong looked at the development of e-commerce in China and explain why this is already years ahead of the West. Singles’ Day on November 11 highlights how China […]
At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented the initiative: “Minding animals – a new way to improve animal welfare”. This initiative is committed to improving the conditions in which animals are kept in conventional farming. The Ministry’s initiative competes directly with the “Initiative Tierwohl”, started in […]
Apps are steadily increasing their role in our lives – a concept m-initiative study on the potential for new beauty and wellness platforms shows great opportunities in the wellness and beauty sector as well. The combined qualitative and quantitative study analyses the drivers and barriers for hairdressers, beauticians, masseurs and other beauty providers face in […]
