What we stand for
concept m combines in-depth psychological research, quantitative research and marketing consulting in an unique way.
Based on decades of industry know-how in interdisciplinary teams, we offer our clients customized project designs, which help you to manage your complex marketing tasks.
Our activities focus on national and international projects dealing with motivation insights, segmentations, brand management, communication, innovation and marketing – from ad-hoc studies to extensive strategic consulting.
In our projects we feel particularly committed to the following values: scientific aspirations, investigative curiosity, practical relevance actionable results. concept m is run by Rochus Winkler, Dirk Ziems and Thomas Ebenfeld. The company operates internationally in more than 40 countries and employs more than 60 research consultants worldwide.