“We need more front runners!” is the conclusion of the study on the future of market research. The authors of the study, Rochus Winkler (concept m) and Marco Ottawa (Deutsche Telekom), present their results in the current issue of planung&analyse.

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Rochus Winkler will be happy to provide more information on this topic: rochus.winkler@test.local | +49 (0)221 923 590 10