The Chinese Year of the Pig and the Use of Zodiacs for Brand Marketing

by Sami Wong (concept m China) & Dirk Ziems (concept m)

In China, the Chinese Zodiacs are taken very seriously. They affect people's daily lives and influence their perception on different areas of life. And what about the commercial aspects? This article provides deeper insight into how the Chinese consumers think about brands.

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Dirk Ziems
Co-Founder and Shareholder