Sami Wong was interviewed by Graham Norris of Edinburgh Business School and talked about how life in China influences thinking and what they are concerning about.
Q. How does your training in psychoanalysis inform the market research you do for Concept M?
Understanding unconscious motivations is an important part of learning in the training of psychoanalysis. This concept also helps market researchers to understand better about people's decision-making process, i.e. the hidden motivations behind the "rational" decisions. A personal and emotional story is always embedded in what appears to be a reasonable outlook.
The complete interview can you find here.