Sami Wong wurde von dem Doktoranten Graham Norris von der Edinburgh Business School zu einem Interview eingeladen und sprach darüber, wie das Leben in China die Denkweise beeinflusst und was sie bewegt.

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Q. How does your training in psychoanalysis inform the market research you do for Concept M? 

Understanding unconscious motivations is an important part of learning in the training of psychoanalysis. This concept also helps market researchers to understand better about people's decision-making process, i.e. the hidden motivations behind the "rational" decisions. A personal and emotional story is always embedded in what appears to be a reasonable outlook.

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Das ganze Interview finden Sie hier.