Relaunch of the AlltagsStudio in Berlin

18.07.2018
Dirk Ziems

Relaunch of the AlltagsStudio in Berlin

Relocation from Central Berlin to Schöneberg – and with a developed concept

BERLIN, June 2018. Ten years ago, concept m opened the AlltagsStudio, daily routine research apartment used as innovative test studio for authentically everyday life market research. concept m has developed the concept and started the New AlltagsStudio: With a new address in Berlin Schöneberg, the market research of consumption and media usage can be realized on more than 200 square meters.

Thanks to the most modern technology and a great cookery studio, the new rooms offer a perfect environment in particular with regard to the themes “digital@home” and Food. The research takes place in realistically recreated living spaces, as before. The focus areas of the existing AlltagsStudio research - media usage, children and household will remain preserved.

“With the New AlltagsStudio we have the possibilities to bring the ethnographic everyday research to a new level”, mentioned by Dirk Ziems, Co-Founder and Shareholder concept m and the person in charge concerning the new concept of the New AlltagsStudio.

To introduce the new AlltagsStudio, concept m invites the interested market research community for a test-viewing on 14th September 2018. For detailed information contact us via info@test.local

http://test.local/wp-content/uploads/2018/07/alltagsstudio_conceptm.jpghttp://test.local/wp-content/uploads/2015/06/ziems-150x150.png

For more information please contact:

Dirk Ziems
Co-Founder and Shareholder

Test-Viewing on 14th September 2018

For detailed information contact us via info@test.local

Dirk Ziems
Dirk Ziems ist Experte fĂŒr tiefenpsychologisches Marketing und berĂ€t auf Basis von Markt-, Medien- und Kulturforschung weltweit Unternehmen und Konzerne in zahlreichen Branchen und LĂ€ndern. Als MitbegrĂŒnder der Global Research Boutique Concept M und der Marketingberatung Flying Elephant begleitet er Themen wie die Adaption von Erfolgsprodukten in neuen kulturellen Kontexten, das tiefe VerstĂ€ndnis neuer Konsumgenerationen in China und USA, die Transformation der Werbekommunikation in der neuen digitalen Medienwelt oder die Neuorientierung der Brands in Post-Corona-Zeiten. Dirk Ziems ist auch als Gastdozent an verschiedenen UniversitĂ€ten tĂ€tig.
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