concept m in cooperation with Initiative Media is investigating the relevance and rules for success of content marketing today.

Opinions about content marketing differ widely. For some, content marketing is the last beacon of customer targeting in a glut of media channels and advertising messages. Others think its relevance is much exaggerated. One thing is certain, content marketing is more topical than ever. In the multi-client study “Relevance Check of Content Marketing”, which we are conducting in cooperation with Initiative Media, we are looking into the industries and customer groups for whom content marketing is relevant. Moreover, we will identify rules for the successful design of content marketing.

If you are interested in participating in the multi-client study, please contact: dirk.ziems@test.local ')}