Relaunch of the AlltagsStudio in Berlin

18.07.2018
Dirk Ziems

Relaunch of the AlltagsStudio in Berlin

Relocation from Central Berlin to Schöneberg – and with a developed concept

BERLIN, June 2018. Ten years ago, concept m opened the AlltagsStudio, daily routine research apartment used as innovative test studio for authentically everyday life market research. concept m has developed the concept and started the New AlltagsStudio: With a new address in Berlin Schöneberg, the market research of consumption and media usage can be realized on more than 200 square meters.

Thanks to the most modern technology and a great cookery studio, the new rooms offer a perfect environment in particular with regard to the themes “digital@home” and Food. The research takes place in realistically recreated living spaces, as before. The focus areas of the existing AlltagsStudio research - media usage, children and household will remain preserved.

With the New AlltagsStudio we have the possibilities to bring the ethnographic everyday research to a new level”, mentioned by Dirk Ziems, Co-Founder and Shareholder concept m and the person in charge concerning the new concept of the New AlltagsStudio.

To introduce the new AlltagsStudio, concept m invites the interested market research community for a test-viewing on 14th September 2018. For detailed information contact us via info@test.local

http://test.local/wp-content/uploads/2018/07/alltagsstudio_conceptm.jpghttp://test.local/wp-content/uploads/2015/06/ziems-150x150.png

For more information please contact:

Dirk Ziems
Co-Founder and Shareholder

Test-Viewing on 14th September 2018

For detailed information contact us via info@test.local

Dirk Ziems
Dirk Ziems ist Experte für tiefenpsychologisches Marketing und berät auf Basis von Markt-, Medien- und Kulturforschung weltweit Unternehmen und Konzerne in zahlreichen Branchen und Ländern. Als Mitbegründer der Global Research Boutique Concept M und der Marketingberatung Flying Elephant begleitet er Themen wie die Adaption von Erfolgsprodukten in neuen kulturellen Kontexten, das tiefe Verständnis neuer Konsumgenerationen in China und USA, die Transformation der Werbekommunikation in der neuen digitalen Medienwelt oder die Neuorientierung der Brands in Post-Corona-Zeiten. Dirk Ziems ist auch als Gastdozent an verschiedenen Universitäten tätig.
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