Qual360 is one of the most prestigious congress events specialised on qualitative market research. This year’s congress in Berlin showcased innovations, like the integration of Big Data into qualitative research or the use of VR (concept m).

concept m Qual360 Alltagsstudio

Qual360 Pre-Conference at the “AlltagsStudio”

On the eve of the conference, concept m invited guests to a get-together at its Berlin research home (“AlltagsStudio”) to provide insights into the research setting of the AlltagsStudio. The event was a great success and allowed for fruitful discussions between 25 researchers from 8 countries who shared their experiences with each other.

Presentation of the VR Packaging Test at the QUAL360

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Dirk Ziems, Managing Partner at concept m, presented the current pilot study on an OTC packaging test at this year’s QUAL360 Congress in Berlin. Our innovative VR packaging testing resonated well with the conference participants. During the discussion about which new technologies will catch on and prevail in market research reality, concept m’s approach of consequently integrating the new VR testing module into traditional research processes proved to be highly convincing.

Market Research with Virtual Reality

Our approach: integration of VR into the “actualgenetic” process

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Read more on our VR Packaging Test: vr-mafo.de