Language goes weird ways

Sami Wong & Dirk Ziems, concept m The language also changes with people. In China, individual characters often have several meanings. Our China blog pays special attention to a sign and shows how the knowledge of meanings also plays a role in marketing.

Image: Adobe Stock – JuanCiStudio

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Thomas Ebenfeld concept m

Thomas Ebenfeld
Managing Partner

Rochus Winkler, concept m, Marktforschung

Rochus Winkler
Managing Partner

Dirk Ziems concept m

Dirk Ziems
Managing Partner