The concept m team is delighted that our new integrative VR design test method has been nominated for the German Market Research BVM Innovation Prize.

By combining morphological interview and analytical methodology with hi-tech virtual reality presentation, concept m has once again moved the marker for developing innovative techniques. The BVM jury was so impressed that they nominated concept m (for the second time, after 2015) for the German industry’s most important innovation award. Read more about our VR technique at

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