concept m at the R&R trade show for market research 2018
The Research & Results 2018 trade show for market research takes place in October in Munich. Here experts and decision-makers from market research, marketing and sale meet and inform about the most important trends, methods and tools.
With their workshop topic “The Added Value of In-Depth Psychology for the Modern Marketing Process“, the Managing Partners Dirk Ziems, Thomas Ebenfeld and Rochus Winkler represent concept m at the Research & Results 2018.
Wednesday 24/10/2018, 14.45-15.30, Room 4
“Even in times of digitization and big data, the human factor and the big picture remain central. With the depth psychology approach of morphology, the causal relationships which are really relevant to the motives of consumers, the success of communication and the enforcement of innovations can be deciphered. In the workshop, the managing partners of concept m will showcase the following cases: food research in Germany, communication development for China and innovations for digital services.”
Here you can find more information.