Social distancing to contain Corona, travel bans for marketing departments, respondents for studio interviews are no longer available – is the adjournment of qualitative market research projects for an indefinite time the logical consequence we are facing?
Not necessarily! We have a unique online qual toolbox on hands which allows us to successfully conduct qualitative market research projects also in times of Corona.
Of course, the pressing questions to market research remain open despite the virus. In order to prevent decisions from piling up, and to make progress regarding the topics, we need alternative tools that, ideally, do not cause any quality loss compared to the familiar face-to-face market research done in studios.
concept m has many years of experience with online tools for data collection and has developed its own range of internet-based research method: the True Depth Online Tools.
The central advantage of our internet tools is that we have built our online method in a way that allows us to overcome the downsides of digital distance and to obtain a maximum of psychological closeness to the respondents.
The following special features of the True Depth Online Tools enable particular insight depth in this method:
In our regular setting in the market research studio, our customers can witness qualitative interviews directly, gain insights with the team and speak directly with our moderators to exchange opinions.
Our goal is to recreate this benefit as well as possible on the web. Therefore, we have extended our True Depth Online Tools by offering a virtual observation room.
For further questions please contact:
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Thomas Ebenfeld
Co-Founder and Shareholder
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Rochus Winkler
Co-Founder and Shareholder
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Dirk Ziems
Co-Founder and Shareholder