public sector is a unit of concept m research + consulting for psychological opinion and social research. We document social flows and their effects on everyday living conditions and moods.
Thanks to our deep roots in the lifeworlds and daily life of people, we deliver new perspectives on public and socially relevant challenges, for example on issues like healthy diet, media competence and demographic change.
concept m public sector makes research competence proven in business available to associations and public institutions. Our expertise covers a range of public and political topics.
concept m public sector conducts social research which follows basic depth psychology assumptions and techniques. We document implicit perceptions, unconscious dynamics and coping mechanisms which determine popular opinion. Based on in-depth interviews and focus groups, we research the emotionally-coloured psychological transference relationships with “Daddy State”, and how these influence expectations of politicians and authorities. We combine our qualitative research with quantitative approaches to support our psychological findings with statistically representative numbers.
Our research covers the depth psychological relationships which decisively contribute to the rise and fall of political and social issues and the development of attitudes and everyday behaviour.
The starting point for our research is always the everyday experience of the man and woman in the street – a basis of understanding which can be used to evaluate the activities of politicians and administration.
concept m public sector draws on:
About concept m research and consulting
concept m advises companies and public corporations on the basis of research insights, and works with them to formulate solutions which advance their overall focus and operational marketing.
The company was formed in 2008 and is headed by its managing partners, Dirk Ziems, Thomas Ebenfeld and Rochus Winkler.
concept m is internationally active, with offices in Cologne, Berlin, London, Los Angeles and Beijing.