concept m is pleased to announce that not just one but two of our studies have been nominated for awards of the Professional Association of German Market and Opinion Researchers (BVM). The nominations are for our study on the role played by brand zodiac archetypes for marketing in China (Innovation Category) and our research on the self-image of market researchers in the face of a changing environment (Best Paper Category).
More detailed information on the studies can be found in the following blog entries:
Brand Zodiacs as the key to market research in China: concept m and eye square nominated for the BVM Innovation Award
Mirror of the soul: the market researcher’s view of their own industry
