A traditional juice brand which has been established for decades is looking for a new orientation in response to the new product and use trends, e.g. to-go drink situation or new power fruit flavours.
The starting point for our brand advice is a comprehensive qualitative motivation and brand analysis which shows the potential target groups for the brand, its heritage, and how it’s placed in the competition in various European markets.
Using focus groups and individual interviews we develop central insights, on the basis of which we collaborate with our client to develop a roadmap for further development of the brand values and diversification of the brand portfolio.