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concept m is conducting a study on the changing pharmacy landscape in cooperation with the agency HAVAS. The pharmacy landscape is in flux. Pharmacies are facing numerous changes: globalisation, liberalisation, demographic change and epidemiological transition of patients are just a few of the buzzwords governing this process.

Market analyses on pharmaceutical products, based on in-depth psychology, continue to be of prime importance even in times of “big” or “smart” data. After all, drug prescription and usage is influenced not only by conscious but also by unconscious emotional mechanisms and mental images,

concept m in cooperation with the agency KloseDetering is investigating current nutrition styles and developing a quantitative consumer segmentation. The qualitative research of concept m has shown: everyday eating habits are characterised by contradictions. The classic meal sequence has often been replaced by unstructured snacking – nevertheless, most consumers are still committed to conscious dietary […]

concept m in cooperation with Initiative Media is investigating the relevance and rules for success of content marketing today. Opinions about content marketing differ widely. For some, content marketing is the last beacon of customer targeting in a glut of media channels and advertising messages.

Children communicate in a different way from adults. Therefore, to investigate children’s view of brand worlds, methods are necessary which allow the children to retain their magical thinking. At QUAL 360, the only international congress event to specialize in qualitative market research, Dirk Ziems from concept m together with Cornelia Krebs from the RTL Media […]

Of course cars are means of transport but, in addition, they have a psychological function comparable to personal clothing. They are a fashion statement in everyday life – without the drivers always being aware of this. Our psychological car clinic research – recently further developed in cooperation with Johnson Controls International – identifies where the […]

concept m erforscht in Kooperation mit Initiative Media die Relevanz und Erfolgsregeln von Content Marketing heute. Die Meinungen zu diesem Topic gehen weit auseinander. Für die einen ist dieses Thema der letzte Leuchtturm der Kundenansprache in einem Überangebot von Mediakanälen und Werbebotschaften.