Thomas Ebenfeld, Co-Founder and Shareholder concept m, auf dem Kongress von Nordzucker: "Zucker. Markt. Perspektiven."

Qualitativ-psychologische Marktforschung im Feld Online-Fashion-Retail ist spannend! Denn dafür taucht man heute in die ganze Kommunikationswelt der Kunden und ihrer Inszenierungswünsche ein – ein Kosmos, der sich ständig weiterentwickelt und dabei vielfach ganz neue

On 6-7 September, the Steigenberger Airport Hotel was home to the Snack Kongress 2016 – the congress for snacking and nutrition. It was very well attended, with high-quality exhibitors presenting attractive products and innovations. Together with Axel Budde, Purchasing Manager for Frozen and Fresh foods at Edeka Struve, Thomas Ebenfeld, MSc and Co-Founder and Shareholder […]

Am 6. Und 7. September fand im Steigenberger Airport Hotel der Snack Kongress 2016 statt – der Kongress für Snacking und Ernährung. Sehr gut besucht und mit hochklassigen Ausstellern, die ihre attraktiven Produkte und Innovationen präsentierten.

For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are always on, current web design styles have a constant and powerful impact on consumers. A website or online store accordingly pleases by making skilful use of the current visual and design language. It is naturally also essential to observe […]

Digital consumers are very much at home with using new communication and chat media for personal exchanges. Skype, FaceTime, WhatsApp and Snapchat have established themselves on a broad front, not only among young people but also among the older generations. For psychological research, this creates the basis for achieving a psychologically challenging depth of discussion, […]

Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured more flexibly. The trend towards multitasking leads consumers to be more distracted, and consumption is frequently more casual. At the same time consumers have more and more examples and suggestions for how they can cook, snack or do housework […]

The relevance of the social media is growing steadily. Whether it’s WhatsApp, Facebook, Instagram or personal blogs – social media are firmly embedded in the personal communication landscape, not only for Millennials but also for digital immigrants. This opens up great opportunities for market research. How consumers perceive and use products and brands is widely […]

concept m erforscht in Kooperation mit der Initiative Media in einer tiefenpsycholgischen Studie die Verwendungsmuster von Wearables. Smartwatches, die intelligenten, vernetzen Uhren ermöglichen ihrem Träger, meist in Zusammenarbeit mit einem Smartphone, einen schnellen Überblick wichtiger Neuigkeiten. "Die Smartwatch bietet aktuell eine gute Möglichkeit zur selektiven Mediennutzung, sie ist eine Art Filterfunktion im Nachrichtendschungel – allerdings ist das letztlich […]

In cooperation with Initiative Media, concept m is carrying out a depth-psychological study on patterns of use of wearables. Smartwatches – intelligent, networked watches – enable their wearers (mostly in collaboration with a smartphone) to get a quick overview of important news. “The smartwatch currently offers a good opportunity for selective media use, it has […]