“The euphoria over large volumes of data is offset by the risk of losing interpretational sovereignty,” is how Rochus Winkler, Co-Founder and Shareholder of concept m, describes market researchers’ tasks, competences and modes of working in rushed and unclear times. You can read the full article in the current issue of Absatzwirtschaft: Absatzwirtschaft Neue Kombinierer

Rochus Winkler will be happy to provide more information on this topic: rochus.winkler@test.local | +49 (0)221 923 590 10