The era of social media and internet channels is seeing fundamental changes in communication and influence models. New influencers such as YouTube personality LeFloid or fashion blogger Lena Terlutter are shaping opinions in their specific areas. concept m in cooperation with the OSK agency is studying the background to and rules of success for influencer marketing.
How do influencers manage to establish themselves as strong opinion leaders, and what is their relationship with their followers? The initiative study maps currently relevant influencer types and shows the rules for success in using them. For more information, contact firstname.lastname@example.org