About the
Institute
Morphological market psychology is a Cologne school of thought. Wilhelm Salber developed it as a psychological theory, and the ifm translated it into market research. In 2008 it became concept m.
So we work with models that have grown on real market questions since the eighties: on brands, on buying decisions, on communication. Every study since has sharpened them further.
Today we research out of Cologne, Berlin, Los Angeles and Shanghai. The founders sit at the table in every project, from the first question to the final presentation.
Get to know us.
Drawing on decades of industry know-how in interdisciplinary teams, we design tailored projects that move our clients forward on complex marketing tasks. Our focus is on national and international projects covering motive insights, segmentation, brand management, communication, innovation and sales, from ad hoc studies through to extensive strategy consulting.
Dirk Ziems, Co-Founder
Dirk Ziems is an expert in depth-psychological marketing and advises companies and corporations worldwide, across numerous industries and countries, on the basis of market, media and cultural research. As co-founder of the global research boutique concept m and the marketing consultancy Flying Elephant, he works on questions such as adapting successful products to new cultural contexts, understanding new consumer generations in China and the USA in depth, the transformation of advertising communication in the new digital media world, and the reorientation of brands in post-Corona times. Dirk Ziems also teaches as a guest lecturer at several universities.
Thomas Ebenfeld, Co-Founder
Thomas Ebenfeld is a psychologist and an expert in depth-psychological marketing research. He is co-founder of the global research boutique concept m and the marketing consultancy Flying Elephant. His work centres on foundational studies in cultural psychology, research into social transformation, and the study of brands, media and communication in a global context. He speaks at industry conferences and teaches as a guest lecturer at universities.
