At the Samsung Summit 2017, Rochus Winkler addressed the issue of washing machines, taking his listeners on an emotional trip through the world of laundry.
Quote by infoboard.de: “The market guru is convinced: the clunky washing machine plays a much, much more delicate role in everyday life now. The stereotype is changing massively. His recommendation to the trade: make a production of the washing machine!”
You can find the full article at: http://www.infoboard.de/die-philosophie-der-nummer-1/
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