Some 40 members of the Cologne-Bonn Marketing Club visited market research […]
Rochus Winkler “Fortunately, despite the synthesis of online/offline shopping, local shopping at the POS has not […]
At the Samsung Summit 2017, Rochus Winkler addressed the issue of washing machines, taking his […]
An online survey of 1,152 men and women showed major differences in how Adidas and Nike are […]
Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]
Thomas Ebenfeld visited Nuremberg (a “GfK city”) on Monday to present current cultural psychological insights to […]
My personal choice for ugliest term of the year: “digitise away”.
Even in a world where machines […]