In cooperation with Initiative Media, concept m is carrying out a depth-psychological study on patterns of use of wearables.

Smartwatches – intelligent, networked watches – enable their wearers (mostly in collaboration with a smartphone) to get a quick overview of important news.

“The smartwatch currently offers a good opportunity for selective media use, it has a sort of filter function in the news jungle – although that ultimately only postpones the problem,” explains Dirk Ziems, Managing Partner at concept m.
He feels that a clear USP is lacking for the final consumer.

The final results will be presented jointly at this year’s dmexco on stand C-049/ D-048 in Hall 7 by Dirk Ziems, Managing Partner at concept m, and Initiative Media.

Click here for the article in absatzwirtschaft.


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