Irrational Consumer Behaviour in Times of Global Health Crisis

Besides natural and un-natural (unforeseen accidents) death, disease is probably the most terrifying intimation of mortality. With its invisible nature, there is nothing we can do to defend ourselves, especially when we cannot ‘see’ the enemy. Losing control of our life and future can be terrifying, so it is very likely that we’d experience a great sense of shock, as well as becoming anxious and agitated.

Image: mrmw.net
Source: mrmw.net

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