Several political hearts beat in our chests – multiple ties with political parties in Germany
A tie or identification with a party here means the phenomenon that citizens may develop a […]
Dieting: Mere Cosmetics For The Soul?
A psychological examination of weight loss: Only one out of three dieting types is successful
Get a […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
Havas and concept m launch pharmacy marketing compass
Study results and pharmacy typology make possible custom-fit OTC marketing
Dusseldorf/Cologne, 4 […]
Sports shoes: the focus is on different brands, depending on age and gender
An online survey of 1,152 men and women showed major differences in how Adidas and Nike are […]
To the hairdresser by app? – concept m study on wellness service portals
Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]
Rochus Winkler on Industry 4.0 and the consequences
My personal choice for ugliest term of the year: “digitise away”.
Even in a world where machines […]
Social Media Scan and Qual Social Listening: tracking subconscious market trends
The relevance of the social media is growing steadily. Whether it’s WhatsApp, Facebook, Instagram or personal […]